01
Operations run on spreadsheets and glue
The process that got you to 50 people lives in spreadsheets, inboxes, and automation duct tape. Every new hire adds another workaround, and one wrong cell now costs real money.
Services
Custom software development
Off-the-shelf tools stop fitting the moment your process becomes your advantage. We design and build software around how your business actually runs — with senior engineers who scope in weeks, ship to staging weekly, and hand over a system your team can operate without us.
Who this is for
You’ll recognize the situation
02
The rewrite keeps getting rejected
The core system is six years old, every estimate against it doubles in flight, and the full rewrite has been proposed and shelved twice — because a year-long freeze would sink the roadmap.
03
The last vendor shipped and vanished
You paid for a build and inherited a black box: no documentation, no tests, and no one left who can explain why anything works. You need software your own team can take over.
What’s included
Custom software, itemized
Product discovery and scoping
A scoped review of your workflow and codebase, producing a build plan with architecture, milestones, assumptions and release criteria agreed before development.
Architecture and system design
Boring-by-choice architecture documented in ADRs: boundaries that match your team structure, and no technology chosen because it was interesting.
API and backend development
Typed, versioned APIs with contract tests and migration paths — built so the mobile team, the data team, and your integrators stop guessing.
Web application development
Production web apps with accessibility, performance budgets, and error tracking wired in from the first sprint, not retrofitted before launch.
Legacy modernization
Strangler-pattern migrations that replace the old system a slice at a time behind flags — the roadmap keeps shipping while the risk drains out.
Handover and support
Runbooks, ADRs, and pairing sessions from week one, then a support window sized to your team. The exit is designed at the start, not negotiated at the end.
How it runs
Four phases, no surprises
01
Diagnose
Review your domain, existing code and requirements. Document scope, risk and sequencing, with the review schedule agreed for your project.
02
Plan
A milestone plan with named engineers and a first production release date agreed up front. Anything that can't ship early gets questioned hard.
03
Build
Weekly releases to a staging environment you can open. Demos every Friday; decisions recorded in ADRs the day they're made.
04
Scale
Plan hardening, observability and load testing around the release. Document the handover and agree any ongoing support or maintenance separately.
Weekly
working software to staging, every sprint
Day one
built in your repositories, from the first commit
Named
the engineers who build are named in the SOW
How every engagement is run — operating commitments, not past-client results.
Case study
What that looks like shipped
An ESG platform needed companies to enter emissions data once and report to four disjoint regimes — EU CSRD, Singapore IFRS S2, UAE Federal Climate Law, and California SB 253/261 — without redoing the work per framework. We built the collect-once data model and the jurisdiction-aware reporting engine behind it.
Read the full case study
In depth
Start with one workflow your business needs
For an Indian SME, custom software is useful when it removes a specific operational problem: keeping orders in sync, replacing repeated spreadsheet work, coordinating bookings or giving customers a self-service account. The starting point is the workflow, who uses it and what needs to improve.
For a startup, the first release should test one customer problem. Define the main journey, the minimum administration tools and the feedback you need before adding more features. A smaller, usable release gives you something customers can respond to.
We use discovery to map the scope, existing tools, integrations and data. The proposal separates launch requirements from later ideas and records acceptance criteria, responsibilities and assumptions. That makes a quote in INR meaningful enough to compare.
Choose between building, buying and connecting
An existing product may already handle your requirement. Compare its subscription, setup, integration and migration costs with a custom build and its ongoing maintenance. Use the rates and usage expected for your business rather than a generic market average.
Custom software makes sense when the missing workflow matters enough to justify ownership of the code and its maintenance. A standard tool with a small integration may be a better starting point when the requirement is common.
Plan the complete operating cost: hosting, storage, messaging, payment-provider charges, backups, monitoring and support. Some of these depend on usage or third-party account plans and should be listed separately from the build.
Make ownership and handover part of the scope
Agree who controls source repositories, hosting, domains and external accounts before development. Access should be granted to named people for the work they need to do, with a clear offboarding process.
Handover should include the information needed to run the product: deployment instructions, environment setup, important decisions and the steps for common administrative tasks. If your team will maintain the application, involve them in reviews during the build.
A release is also an operational change. Agree how data will be moved, who approves launch, how problems are reported and which support is included. Further maintenance and development can be planned against the needs of the live product.
Tools we reach for
A boring, hireable stack
Chosen so your team can maintain, extend, and hire for everything we leave behind.
- TypeScript
- Node.js
- React
- Next.js
- PostgreSQL
- Redis
- AWS
- Terraform
FAQ
The questions buyers actually ask
Answered the way we’d answer them on a call — specifics included.
We quote in INR after reviewing the workflow, integrations and first-release scope. Discovery, build milestones, recurring costs and support are listed in the proposal. Payment, change and cancellation terms are agreed before work begins.
Source-code ownership, third-party licences and IP assignment are defined in the agreement. We recommend business-owned repositories and hosting accounts, with named access and documented handover responsibilities.
Our delivery team works from India on India Standard Time. We agree working hours, review sessions, communication channels and the responsible project lead in the proposal.
It depends on the scope, existing code, available documentation and access to your team. We agree discovery deliverables and dates after checking those dependencies, then use the findings to plan the build.
We identify the access and data needed for the project, then agree permissions, credential handling, development data and review responsibilities with your team. Share any vendor-security requirements before the proposal is finalised.
The agreement defines notice, payment, unfinished work, access removal and handover. We keep project decisions and delivery status documented so the next steps can be reviewed against the agreed terms.
Record the requested change and its effect on scope, cost and delivery. Work on a changed requirement begins after the updated plan is agreed. The proposal defines the change process for your project.
We can start with a review of the code, infrastructure, dependencies and access available. The findings determine whether to improve it incrementally, replace a part or consider a larger rebuild.
The proposal identifies the team structure, required skills and responsible lead. You can interview proposed engineers before they start; staffing changes and handover arrangements are agreed in the statement of work.
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Let’s build your next chapter.
Tell Mukul Chauhan about your website, mobile app or startup idea. We’ll discuss the scope, budget in INR and next steps.