01
Load time is eating your funnel
Signups abandon while the spinner spins, and every growth experiment loses to the same four-second tax. You can see the drop-off in analytics; what's missing is the engineering to remove it.
Services
Web & frontend development
Your frontend is where load time turns into revenue and accessibility turns into risk. We build and replatform web frontends that hold a performance budget in production — migrated route by route behind flags, so you keep releasing while we migrate.
Who this is for
You’ll recognize the situation
02
Google can't read your app
The product is a client-rendered SPA, so your highest-intent pages get indexed inconsistently — and the content marketing budget is paying for pages search engines half-see.
03
Every screen looks slightly different
Six years of features left three button styles, two modal systems, and a components folder nobody dares reorganize. Shipping UI now means archaeology first.
What’s included
Web & frontend, itemized
Frontend replatforms
Route-by-route migrations to modern stacks behind a reverse proxy and feature flags — 5%, 25%, 100% traffic shifts with instant rollback, and no release freeze.
Performance engineering
Real-user Core Web Vitals dashboards, per-route budgets enforced in CI, and the unglamorous work — fonts, images, bundle diet — that moves LCP for real users.
Design systems
Token-based component libraries with Storybook docs and visual regression tests, so old and new surfaces stay identical while you migrate.
Accessibility to WCAG AA
Audit, remediation, and CI checks against WCAG 2.2 AA — keyboard, screen reader, and contrast issues fixed at the component level so they stay fixed.
Server-side rendering and static generation
Next.js App Router builds that ship HTML instead of JavaScript — server components by default, hydration only where users actually interact.
Frontend testing and CI
Playwright suites on the flows that make you money, wired into CI with flake budgets — so a red build means a real regression, not a retry.
How it runs
Four phases, no surprises
01
Diagnose
A scoped review of real-user metrics, bundle composition and rendering strategy, producing a ranked list of fixes with assumptions and estimated effort.
02
Plan
A route-by-route migration order that starts where speed pays back fastest — usually the signup funnel — with rollback defined before anything moves.
03
Build
Weekly increments behind flags, traffic shifted in stages, and a live dashboard splitting metrics by route so you watch the numbers move.
04
Scale
Performance budgets enforced in CI and your engineers merging into the new stack from week three — so the fast version stays fast after we leave.
No freeze
on features while we migrate route by route
In CI
per-route performance budgets, enforced
Flagged
every migrated route ships behind an instant rollback
How every engagement is run — operating commitments, not past-client results.
Case study
What that looks like shipped
An ESG platform needed companies to enter emissions data once and report to four disjoint regimes — EU CSRD, Singapore IFRS S2, UAE Federal Climate Law, and California SB 253/261 — without redoing the work per framework. We built the collect-once data model and the jurisdiction-aware reporting engine behind it.
Read the full case study
In depth
A business website should explain the next step
For an Indian service business, a useful website answers practical questions: what you do, who it is for, where you serve customers and how an enquiry will be handled. Put those answers alongside accurate business details and examples you have permission to publish.
We plan the pages around real visitor journeys. Someone comparing services may need process and scope information; someone arriving from a campaign may need a focused landing page. The contact flow should work on a phone, preserve an enquiry when something fails and make the response process clear.
A website scope includes more than a design. Agree who supplies copy, photography and service details, who approves content and whether staff need a content-management system after launch.
Build search foundations into the pages
Plan a clear hierarchy of services, useful supporting information and contact details. Give each page a distinct purpose, descriptive title and readable URL. City pages should explain actual service coverage and local project considerations without inventing an office in each location.
During implementation, check crawlability, canonical URLs, internal links, headings, image descriptions and structured data that matches the visible content. If the website replaces an older one, inventory important URLs and map redirects before launch.
Technical SEO is a foundation for organic visibility, not a guarantee of rankings. Content needs to answer genuine customer questions, remain accurate and improve over time using search and enquiry evidence. Explore our marketing service for the work around the site.
Treat speed and accessibility as part of the product
Check the key pages on mobile layouts and realistic connection conditions. Images, fonts, animation and third-party scripts each have a cost. Keep useful content available early and defer optional work until it is needed.
Review keyboard navigation, form labels, focus states, contrast and error messages alongside visual design. A form that looks finished but drops enquiries or gives no useful feedback is not ready for a campaign.
Lab tools help identify issues before launch; real-user measurements and search data help assess what happens afterward. Agree the monitoring, content updates and maintenance responsibilities so the website stays useful as your business changes.
Tools we reach for
A boring, hireable stack
Chosen so your team can maintain, extend, and hire for everything we leave behind.
- React
- Next.js
- TypeScript
- Tailwind CSS
- Storybook
- Playwright
- Vercel
- Node.js
FAQ
The questions buyers actually ask
Answered the way we’d answer them on a call — specifics included.
We quote an agreed scope in INR, separating design, content, implementation, integrations and launch support. A redesign also needs an inventory of existing pages, URLs and content. Ongoing maintenance is listed separately where required.
Ownership, licences and handover are written into the agreement. We recommend keeping the domain, hosting and source repositories under your business’s control, with access granted to the people working on the project.
Review sessions are scheduled on India Standard Time around the agreed working hours. The project plan identifies the approver, the feedback channel and which pages or workflows will be demonstrated.
Yes. We review the current implementation, important URLs, performance and enquiry journeys before proposing changes. The scope determines whether an incremental update or a larger rebuild is appropriate.
Scope form validation, account permissions, third-party scripts and the data each integration receives. Analytics and marketing tools should follow the agreed consent approach. Any production changes use the project’s review and release process.
Agree the baseline and measurements before making changes: performance, errors and completion of important customer journeys. Search rankings and conversion improvements cannot be guaranteed. Review the actual results before deciding on further work.
Yes, where editing is part of the scope. We can define the pages and fields your team needs to manage, provide suitable access and document the publishing process. A CMS is selected according to those requirements.
We review the content, important URLs, enquiry flow and current implementation first. The plan identifies what to retain, what to improve and how to handle changed URLs and content during launch.
The build can include technical SEO foundations and conversion measurement. Ongoing content, organic search work, campaign management and advertising spend are separate items unless included in your proposal.
Related services
Services often paired with this one
Let’s build your next chapter.
Tell Mukul Chauhan about your website, mobile app or startup idea. We’ll discuss the scope, budget in INR and next steps.