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Slow mobile pages and high bounce rates on a Shopify store

Headless Shopify storefront performance

Rebuild the storefront in Next.js on Shopify's Storefront API: server-rendered product pages, CDN caching and fast search — with Shopify's own checkout.

Symptoms

Signs your platform has this problem

If several of these sound familiar, the plan below is where we would start.

01

Slow mobile pages

Theme apps and third-party scripts adding seconds to mobile load times.

02

Cart abandonment on mobile

Slow product transitions and clunky cart drawers frustrating shoppers.

03

Slow search on large catalogs

Filtering by size, color or price taking seconds.

Remediation plan

How we fix it, step by step

Each phase ends with a measurement, so you can see what changed before the next one starts.

01

Next.js storefront

Server Components rendering product pages with very little client JavaScript.

02

Edge caching and revalidation

Caching pages at the CDN and revalidating them from Shopify webhooks when products change.

03

Search with Algolia or Typesense

Typo-tolerant search and filters served from a dedicated search index.

04

Optimistic cart

Cart updates that appear instantly and sync with Shopify's Cart API in the background.

Technical checklist

Remediation checklist

What we check before a change goes to production:

  • Move theme-app features into Next.js Server Components or remove them
  • Cache catalog pages at the CDN with webhook-driven revalidation
  • Serve search and filters from Algolia or Typesense
  • Use optimistic cart updates for instant feedback

What we measure

We take a baseline first and report the same measurements after each change, from your own monitoring — evidence, not promised results.

LCP
Mobile field data at p75 on product and collection pages
Conversion
Mobile checkout conversion, compared in a controlled test
Search time
Time from keystroke to results

Related service

Web & frontend

Frontend engineering measured in field Core Web Vitals before and after, accessibility to WCAG AA, and replatforms shipped route by route with no freeze.

Explore Web & frontend

Questions

Questions about this remediation

Checkout stays on Shopify, including Shop Pay and Apple Pay, and inventory stays in Shopify. Apps that inject storefront scripts need a headless equivalent or a replacement, which we list during scoping.

Faster pages usually reduce bounce, and public studies have linked load time to conversion. Your own effect is measured, not assumed: we compare conversion in a controlled test after launch.

Want an engineer to look at this with you?

Send us the symptoms and any metrics you have. We'll reply within one business day, set up a call and agree what to measure before anything changes.